Help Fund Equine Research with NEW Horseman’s Card^® V.I.P. Benefit Partners

Lexington, Ky. (Jan. 30, 2009) – Since 1992, the Horseman’s Card® has been supporting the health of the horse, making it the credit card of choice for horse owners and enthusiasts.

Every time the Horseman’s Card is used for a purchase – whether it be airline reservations, a saddle, a bag of feed, or a tank of gas – a contribution is made, at no additional cost to the cardholder, to the world-renowned Maxwell H. Gluck Equine Research Center.

Created in 1987 by officials of the University of Kentucky's Department of Veterinary Science in Lexington, Ky., the Gluck Center is one of only three centers in the world dedicated exclusively to researching the diseases and physiological problems of the horse. Work conducted at Gluck is done for the benefit of horses of all breeds. Scientific findings from the Gluck Center benefit people as well, including investigations into arthritis, aging and immune response, viral and bacterial infection, genetic diseases, reproduction, and parasite control.

In addition to raising funds for important equine research, through its exclusive V.I.P. Benefits Program, the Horseman’s Card offers its cardholders unbridled savings on a wide selection of merchandise and services chosen especially for the equestrian. The Horseman’s Card is happy to announce the addition of some very special gifts, art and collectibles, and apparel and accessories companies who have joined the V.I.P. Benefits Program.

Dark Horse Chocolates® are inspired by the magical partnership between horse and rider. Each chocolate is handmade from the finest ingredients and sports a unique equine design. These exquisite chocolates make elegant gifts at affordable prices. Dark Horse Chocolates introduces NEW Trail Mix, an irresistible treat of dark chocolate-covered almond butter crunch, almonds, pecans and dried cranberries. Horseman’s Card members receive 10% off their total order. For more information, visit www.harborsweets.com or call (800) 243-2115.

EquiBaby™ is a niche boutique specializing in fine equine-themed items for infants and toddlers. EquiBaby offers a unique and fun selection of “Just Horses. Just Babies©” clothing, toys and rockers, feeding and bathing items, along with teething and health-related products. As a Horseman’s Card member, receive 15% off your total order. For more information, visit www.EquiBaby.com.

Oughton Limited provides a line of equestrian luggage for riders to organize all the gear needed for life on the road with horses. Quality materials and craftsmanship coupled with a classic, timeless design give these bags a fashion sensibility of long-lasting utility and timelessness over trend. As with life or show hunters, it’s about preparedness and presentation…a great trip begins with the right bag. With your Horseman’s Card, receive a 10% discount on all Oughton Limited products. Visit www.oughtonlimited.com or call (802) 325-2482 for more information.

FarmVet.com proudly serves equine athletes. With access to over 50,000 animal health products and supplies, an extensive equine pharmacy, the highest level of customer service, and fast shipments, FarmVet.com is confident they can provide what you need, when you need it. Horseman’s cardholders receive a 5% discount (not applicable on sale items or prescriptions) when shopping online at www.FarmVet.com.

Shandell's, a working lampshade and vintage lighting studio, is always transforming a bit of the past into something new. Using sporting art images, Shandell’s specializes in nightlights, lampshades, lamps, tissue box covers and more. Shandell’s decorates with vintage sporting art imagery, vintage wallpaper and bits of nature. Horseman’s Card members receive a 15% discount on orders over $100. To view Shandell’s creations, visit www.shandells.com or call (518) 789-6603 for more information.

For more information about The Horseman’s Card, call (800) 437-0180 or apply online at www.horsemanscard.com.

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